Reprinted with permission from HB Litigation.
Have you ever wondered why the same advertisement seems to be following you around the Internet? Toby Merrill of ACE Professional Risk attributes this phenomenon to the increased use of data analytics by advertisement companies. Data analytics is being used to track online users’ preferences so that companies can specifically target users with advertisements that match their interests. This type of data collection has led to the hot-button issues of whether companies are infringing on their customers’ privacy rights and whether this data is being wrongfully collected.